The Best Purple Shampoos of 2022

If you’re one of the many people who color your hair, you’re probably all too familiar with the term “brass”—unwanted warm tones that show up in lighter hair. While it usually occurs on dark hair dyed blond, it can also occur on hair that is highlighted, as sometimes the bleaching or “lifting” process doesn’t remove all the underlying pigment. What many people don’t know is that it can also be caused by factors like solar oxidation, exposure of the air to minerals, or even harsh shower water.

The good news is that it doesn’t really matter what causes the metallic hue. Purple shampoo is formulated to solve this problem – usually on the first wash. “Designed to be used at home during salon visits, they’re gentle enough to extract yellow and brassy tones from hair while conditioning and adding shine to maintain the perfect bright, luminous blonde,” Kevin Murphy Color.Me Says Design Director Kate Reid. Here are the best purple shampoos for every hair type and blonde shade.

Best overall purple shampoo

Ultra-nourishing rinse for even the faintest highlights

This lavender-infused shampoo maintains golden hues thanks to optical brighteners that enhance color and add shine. Light-colored hair tends to dry out (because bleach wicks moisture away), but Nourishing Butter keeps strands moisturized and prevents discoloration, so you can look radiant without stress.

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Best Clarifying Purple Shampoo

A plant-based formula that works as an amazing weekly treat

Playa is known for blending botanicals with hand-picked actives in its hair care line to support a beach-friendly look. Natural colorants like apple cider vinegar and vitamin C flush away chlorine, minerals and hard water build-up, while moisturizing babassu oil turns crunchy tangles into shiny lines. Think of this Violet Brightening Shampoo as a weekly must-have for hair that needs a good cleanse.

Best Purple Shampoo for Silver Hair

Gentle Hair Repair Cleanser

most popular

Maintaining a gorgeous shade of gray is just as tricky as protecting your highlights, as all hair shades are susceptible to brassiness. The violet pigment in this shampoo counteracts the yellow tones associated with gray hair, leaving a natural, pure tone in its silvery glow.

Best Purple Shampoo for Damaged Hair

Sulfate-free formulation for damage control

Seasoned highlighters know that bleach can cause hair to become brittle and even break, especially for those with fine locks. When damage occurs, the action to take is to use products that do not contain hair removal ingredients. This gentle, sulfate-free shampoo is blended with 100% natural floral and botanical extracts, including purple ginseng, sweet violet, lavender and red cabbage. Plant-derived humectants hydrate and untangle tangles, while the brand’s exclusive protein complex strengthens and repairs with every use.

Best Purple Shampoo for Fine Hair

Strengthening Shampoo for Fragile Strands

Olaplex is beloved for revitalizing broken hair, so it’s no surprise that it’s our go-to for keeping thinning hair healthy. This sulfate-free formula (key for fine hair) maintains strong strands, while the highly concentrated pigments deliver customizable shade levels to help neutralize brassiness and brighten blondes of all shades girl.

Best Repairing Purple Shampoo

The first choice for nourishing fragile ends

The color can dry out the ends like anything else. This purple shampoo contains Zip-Up Technology, a proprietary strengthening complex designed to repair split ends while targeting weak areas of hair and smoothing the appearance of damaged cuticles. Plus, it’s formulated without phthalates, parabens, or sulfates—preservatives that can wreak havoc on processed strands.

Best Purple Shampoo for Brass Hair

Brightening options for quick results

Verb’s Purple Shampoo is suitable for all hair types. Sunflower seed extract provides natural UV protection and prevents color fading, while professional-grade violet pigment and acai extract help to tone the brassy yellow tone of blonde, gray or silver hair. The company claims that just one use can reduce brassiness by 24%, making it a tube worth keeping in the shower all the time.

Best Hydrating Purple Shampoo

Supercharged formula to refresh dry hair

Dyed hair can easily get into straw-like territory, so it’s important to hydrate well. For maximum nutrition, this formula is enriched with hyaluronic acid to revive dry hair. Use it to prevent that dreaded crunchy texture.

what to look for in purple shampoo

There are so many options on the market, many with different ingredients, that choosing the right one can seem challenging. Here are the factors to consider when choosing the best purple shampoo for your hair.

hair color

Gray, blonde, or platinum blonde hair benefits from a good purple shampoo, as purple is the exact opposite of yellow on the color wheel (so brass is offset). Depending on how strong the shampoo’s toning effect is, neutralizing can help maintain any highlights from beige to silver. Likewise, when brunettes turn brassy, ​​they should opt for a blue shampoo.

raw material

Purple Shampoo relies on a synergistic blend of ingredients to prevent discoloration of hair color while keeping processed hair nourished and healthy. If you’re adding highlights to your color, it’s especially important to look for formulas that contain moisturizing ingredients, as bleach can easily dry out your hair. Reid cites our best overall pick Kevin Murphy’s Blonde.Angel Wash as an example. “It includes murumuru seed butter to restore elasticity, shea butter to prevent dryness and brittleness, mango seed butter to restore and maintain natural moisture balance, and sunflower seed extract to help prevent hair fading,” she says . The combined effect protects the color to maintain a bright golden hue.


While not always possible, it can be helpful to check the consistency of the product. A good purple shampoo has a thicker texture, a deep purple color, and doesn’t look translucent. Dark, opaque formulations are most effective due to concentrated pigments. This is an easy touchstone for success.

What are the benefits of purple shampoo?

Brass is often seen between salon visits, and violet shampoo and treatment is a great way to make sure your personalized blonde hue stays right. “Purple shampoo provides true semi-permanent color that’s easy to incorporate into your hair care regimen,” says Reed. She emphasizes finding a product with a nourishing butter that hydrates hair to prevent discoloration.

Who should use purple shampoo?

Reid says purple shampoo is best for all blondes who want to stay cool, ash, beige, cream or biscuit shades. “They gently neutralize unwanted yellows and brassiness in their hair and are perfect for blondes who want to make sure their hair doesn’t get hot between frequent washes, sun exposure or environmental buildup between salon visits,” she says.

How often should you use purple shampoo?

How often you use purple shampoo depends on your current hair color and desired shade. Reid warns that some shampoos with strong violet shades can build up in hair, cooling and dulling highlights over time, and making hair lose the brightness that blondes love. Typically, purple shampoo should be used for maintenance, which may only be every three to four washes after the color service. “As your color fades, you can increase the wash every second, and you’re getting closer to your next salon appointment,” she says. “Cool blondes and sunburners may need to use violet shampoo more frequently to maintain a cool or neutral tone.” You can always talk to your colorist about the best home regimen for your hair goals .


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