The self-help books the world is looking for

DariuszSankowski /

  • Rich Dad Poor Dad by Robert Kiyosaki is the most popular self-help book with more than seven times the average search volume
  • Atomic Habits is the second most popular self-help book
  • Rhonda Byrne’s Secret takes third place

rich dad poor dad is the most popular self-help book in the world, with 482,000 combined monthly searches on Google and Amazon.

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The study, commissioned by digital literacy experts Typing.com, compared monthly global searches for the 50 best-known self-help books on Google and Amazon to discover the most popular books.

Most Popular Self-Help Books

The most popular self-help books are Rich Dad Poor Dad: Rich people teach their kids about money the poor and middle class don’t know!, Robert Kiyosaki. This book gets 72,000 monthly searches on Amazon and a staggering 410,000 searches on Google. This brings its total monthly searches to 482,000, more than seven times the average search volume for the books included in the study.

Atomic Habits: Simple and Proven Ways to Build Good Habits and Break Bad Habits is the second most popular self-help book, with an estimated 462,000 monthly searches. James Clear’s No. 1 New York Times bestseller has sold more than 4 million copies, with searches 719% higher than the average self-help book analyzed for this study.

In third place is secret by Rhonda Byrne. This self-help book has been popular since its release in 2006, and has since been developed into a movie, which will be released in 2020. Byrne’s bestsellers are searched 385,000 times a month on Amazon and Google.

48 Laws of Power Robert Greene came in fourth with an estimated 258,000 monthly searches.followed by Napoleon Hill’s Think and Grow Richwith 219,000 monthly searches.

rank self help book author Global monthly searches
Amazon Google all
1 Rich Dad Poor Dad: Rich people teach their kids about money the poor and middle class don’t know! Robert Kiyosaki 72,000 410,000 482,000
2 Atomic Habits: Simple and Proven Ways to Build Good Habits and Break Bad Habits james clear 46,000 416,000 462,000
3 secret Rhonda Byrne 46,000 339,000 385,000
4 48 Laws of Power Robert Green 16,000 242,000 258,000
5 Think and Grow Rich Napoleon Hill 39,000 180,000 219,000
6 Four Agreements: A Practical Guide to Personal Freedom Don Miguel Ruiz 13,000 125,000 138,000
7 12 life rules Jordan Peterson 27,000 102,000 129,000
8 7 Habits of Highly Effective People Stephen Covey 27,000 96,000 123,000
9 Who Moved My Cheese: Brilliant Ways to Cope with Work and Life Changes Spencer Johnson 9,200 63,000 72,200
10 You’re a badass: How to stop doubting your own greatness and start living a good life Jen Sciro 24,000 27,000 51,000

A spokesperson for Typing.com commented on the study’s findings:

“Interestingly, the most searched self-help books cover a range of topics from financial freedom to developing a growth mindset. Even though four of the top ten books were published in the 1990s, they still get hundreds of thousands of hits each month search.

“As the world better learns how to recognize poor mental health, many people are looking for a way to improve their mindset and live happier lives, and self-help books remain a popular way to do that.”

The research was conducted by Typing.com, which provides free online typing lessons and educational tools to students and professionals worldwide.

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